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Spotlight
PAGE: https://alison.com/course/principles-of-user-experience-and-business-accessibility
PROMISE: Learn UX and accessibility principles to fix broken navigation and improve user experience
WHO: UI designers who need to align navigation structure with accessibility standards
WHYNOW: The course provides a concise overview of current UX and IA principles for immediate application
DESC: This UX design course combines web and app design principles to explain how to provide an enjoyable and accessible user experience to potential customers.
BEFORE: Internal links use generic text like ‘click here’ instead of descriptive anchors
BEFORE: Navigation depth is inconsistent, causing users to click through too many pages
BEFORE: Accessibility features are missing, excluding users who rely on assistive technology
AFTER: Anchors are rewritten to describe the destination clearly for users and search engines
AFTER: Information architecture is structured to reduce clicks and logical confusion
AFTER: Accessibility standards are applied to ensure the interface is usable by everyone
GAIN: A framework for organizing site content that supports both users and crawlers
GAIN: Practical knowledge of navigation factors that improve interactivity and ease of use
GAIN: Understanding of business accessibility to remove design barriers and retain customers
STEP: Users get lost because menu labels are vague and the site structure is confusing || Define ‘information architecture’ (IA) and explain how it can help you to organise information effectively || Redraw the site map to group content logically and write clearer anchor text for internal links
STEP: Screen reader users struggle to navigate because the layout lacks clear semantic order || Identify the factors that make your website or app more interactive and easy to navigate || Adjust the page hierarchy and interaction cues to ensure consistent, accessible navigation paths
STEP: The design meets visual standards but excludes users with disabilities or older browsers || Discuss the concept of business accessibility and its role in improving the UX of potential customers || Audit current components against accessibility criteria to remove barriers for all users
NOTFOR: Developers who need specific code implementations for frontend frameworks
NOTFOR: Teams that already have a dedicated accessibility audit tool and policy in place
FACT: Average duration: 1.5-3 Hours
FACT: CPD-accredited certificate available
FACT: Beginner level
COVERS: Analyse the user experience (UX) concept and the role it plays in attracting and sustaining the interest of customers
COVERS: Define ‘information architecture’ (IA) and explain how it can help you to organise information effectively
COVERS: Recognise when to hire UX and IA experts and discuss how to go about it
COVERS: Outline the characteristics of a good UX design and how to create one
COVERS: Discuss the concept of business accessibility and its role in improving the UX of potential customers
COVERS: Identify the factors that make your website or app more interactive and easy to navigate
COVERS: App Development
COVERS: Web Development
COVERS: Web Design
COVERS: E-Commerce
COVERS: Mobile App Development
MODULE: User Experience & Business Accessibility || Developing Great User Experience | Introduction to Information Architecture | Improve Your Mobile Store’s UX | Introduction to Business Accessibility | Business Accessibility Design
What you are probably seeing
You click a button on your product page and the browser shows a 404 error instead of the next step in the user journey.
Your search results show generic link labels like click here or read more, which do not tell readers what they will find.
Why it happens
Website structures change frequently, but old links pointing to deleted or renamed pages often remain unupdated in existing content.
Teams often prioritize external traffic over internal navigation, leading to bulk links created without descriptive context for the user.
What changed recently
Step by step
1. Run a link checker tool across your entire domain to identify any URLs that no longer exist.
2. Map every broken link to a current page that covers the same topic or remove the link entirely.
3. Review your main navigation menus to ensure each label clearly describes the destination page.
4. Replace vague internal text links with specific phrases that match the content of the target page.
5. Schedule a monthly audit of new content to verify that all internal connections are live and descriptive.
Ways to go further
Start here: Principles of User Experience and Business Accessibility For when You design user interfaces and need to align navigation with accessibility standards.. Open the free course on Alison ↗
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